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software/tools to produce and manage content,.You also need to understand social media ROI to know how much you can spend on promoting your products and services on social media and still make profit.Įven if you manage everything in-house, you still need to cover the expense of your time (or your team’s), plus: No matter how much you invest in social media marketing, you need to know your target audience, set measurable goals, create a content strategy, test different types of social media content, and more. Running tons of ads or hiring an experienced agency to manage your accounts can result in faster growth. After all, a Kia and a Mercedes can both get you to the same place at the time. But, the amount you spend isn’t a guarantee of how quickly you’ll reach your goals. The same goes for social media marketing: You can spend a lot or a little. How much does a car cost? Depends if it’s a Kia or a Mercedes. How much does social media marketing cost? Or, they may outsource to freelance experts in design, production, or writing to help out. These versatile marketers often do everything from strategy to shooting videos and everything in between. Small businesses may only have the budget to hire one full-time person, resulting in them being a “jack-of-all-trades” social media manager.
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Large companies typically hire in-house social media staff, or rely on long-term agency contracts. Sometimes social media managers are called digital marketing managers, community managers, or brand creators. What is a social media manager and what do they do?Ī social media manager is someone who manages social media for a brand or multiple brands.Ī social media manager’s responsibilities can span across social media marketing strategy, content creation, performance analysis, social listening, community management, and, sometimes, customer service.Īlongside their team, they social media managers also plan organic and paid campaigns, develop a content calendar, and network with other brands and influencer partners. 19 frequently asked social media questions 1. Also use it to track results and present the plan to your boss, teammates, and clients.
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Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.